Bulk SMS, OTP & WhatsApp API Pricing in Pakistan
Semi Branded SMS
Sent from a shared, pre-approved sender name (e.g. Text SMS) instead of your own company name. It's the fastest and most affordable way to get marketing blasts, alerts and notifications out the door when a custom brand name on the sender line isn't a requirement.
| Package | Price | SMS Included | Rate / SMS | Validity | |
|---|---|---|---|---|---|
| Package 1 | Rs 1,000 | 243 SMS | Rs 4.10 | 1 Month | Buy Now |
| Package 2 | Rs 3,000 | 740 SMS | Rs 4.05 | 5 Months | Buy Now |
| Package 3 Best Value | Rs 5,000 | 1,250 SMS | Rs 4.00 | 5 Months | Buy Now |
Requirements for Activation
Before your Semi Branded route can be activated, we just need to verify your account — tap any item below for exactly what to prepare.
- Account Signup
CNIC Copy
- Your ID card color copy — both sides (original).
- Government-issued ID such as Passport, current Driving License or National ID Card.
- Must include your photo, signature, name and date of birth.
- Upload both front and back side.
Face ID
- You must provide a photo of yourself holding your ID card side-by-side.
- Make sure your face and the ID card are both clearly visible.
- Maximum file size: 4 MB.
Legal Agreement
- Download the Terms & Conditions form and fill it on your letterhead.
- Make sure it carries your signature and company stamp.
Delivery Details & Restrictions
-
Not delivered to ported (MNP) numbers by default. Watch why
Good news: our ~10 million-number database already covers most ported numbers. For any it misses, pass
network=jazz(etc.) via our API, or add them from your dashboard. - Not delivered to DND-registered numbers. DND Registration Rules
- Not eligible for OTP/transactional traffic — use Short Code SMS instead.
Branded SMS
Messages sent under your own company or brand name as the sender ID, once it's approved and masked. Built for businesses that want every message to look official and recognizable — marketing campaigns, order updates, appointment reminders and account alerts.
| Package | Price | SMS Included | Rate / SMS | Validity | |
|---|---|---|---|---|---|
| Package 1 | Rs 10,000 | 2,564 SMS | Rs 3.90 | 1 Year | Buy Now |
| Package 2 | Rs 15,000 | 3,865 SMS | Rs 3.88 | 1 Year | Buy Now |
| Package 3 | Rs 30,000 | 7,792 SMS | Rs 3.85 | 1 Year | Buy Now |
| Package 4 Best Value | Rs 50,000 | 13,089 SMS | Rs 3.82 | 1 Year | Buy Now |
| Package 5 | Rs 100,000 | 26,315 SMS | Rs 3.80 | 1 Year | Buy Now |
Requirements for Activation
Before your own Sender ID can be approved and activated, account verification is required — including your NTN, since you'll be sending under your own brand name. Tap any item below for exactly what to prepare.
- Account Signup
CNIC Copy
- Your ID card color copy — both sides (original).
- Government-issued ID such as Passport, current Driving License or National ID Card.
- Must include your photo, signature, name and date of birth.
- Upload both front and back side.
Face ID
- You must provide a photo of yourself holding your ID card side-by-side.
- Make sure your face and the ID card are both clearly visible.
- Maximum file size: 4 MB.
Legal Agreement
- Download the Terms & Conditions form and fill it on your letterhead.
- Make sure it carries your signature and company stamp.
- NTN
One-time Mask Approval fee: Rs 5,000. Annual renewal fee: Rs 5,000, due before June 30 each year. Branded SMS Mask Fee Details
Verify Your AccountDelivery Details & Restrictions
-
Not delivered to ported (MNP) numbers by default. Watch why
Good news: our ~10 million-number database already covers most ported numbers. For any it misses, pass
network=jazz(etc.) via our API, or add them from your dashboard. - Not delivered to DND-registered numbers. DND Registration Rules
- Not eligible for OTP/transactional traffic — use Short Code SMS instead.
Short Code SMS (OTP)
Transactional and one-time-password traffic sent from a shared 4-digit short code (e.g. 8584)
— PTA's dedicated route for time-critical codes. Built for banks, labs, schools and colleges that
need near-instant, highly reliable delivery, including to ported and DND-registered numbers.
| Package | Price | SMS Included | Rate / SMS | Validity | |
|---|---|---|---|---|---|
| Package 1 | Rs 10,000 | 2,083 SMS | Rs 4.80 | 1 Year | Buy Now |
| Package 2 | Rs 30,000 | 6,276 SMS | Rs 4.78 | 1 Year | Buy Now |
| Package 3 Best Value | Rs 50,000 | 10,526 SMS | Rs 4.75 | 1 Year | Buy Now |
| Package 4 | Rs 100,000 | 21,276 SMS | Rs 4.70 | 1 Year | Buy Now |
Requirements for Activation
Short Code (OTP) is a regulated, transactional-only route, so verification is a little more thorough — including NTN and a signed authorization form. Tap any item below for exactly what to prepare.
- Account Signup
CNIC Copy
- Your ID card color copy — both sides (original).
- Government-issued ID such as Passport, current Driving License or National ID Card.
- Must include your photo, signature, name and date of birth.
- Upload both front and back side.
Face ID
- You must provide a photo of yourself holding your ID card side-by-side.
- Make sure your face and the ID card are both clearly visible.
- Maximum file size: 4 MB.
- NTN
Legal Agreement
- Download the Terms & Conditions form and fill it on your letterhead.
- Make sure it carries your signature and company stamp.
OTP Authorization Form
- Download the Authorization Form for OTP services, fill it on your letterhead and upload it.
- Important: describe your OTP usage completely — app name, purpose, website link, Google/Apple Store link and OTP generation source. These are mandatory for validation.
- OTP service is app-specific and cannot be reused for other applications.
- Make sure it carries your signature and company stamp.
Delivery Details & Restrictions
- High-speed, dedicated transactional route.
- Delivers within seconds on every telecom operator in Pakistan.
- ~99% delivery across all Pakistani networks, including ported and DND-registered numbers.
- A dedicated Short Code API is available for automated OTP integration.
- Sent from a trusted, PTA-recognized 4-digit short code (8584).
- Purpose-built for OTPs, alerts and other time-critical transactional messages.
WhatsApp Official (Business API)
SendPK is an authorized Meta Business Partner, so this is the fully verified, official WhatsApp Business API route — send and receive from your own number or brand identity. Billing has two parts: our Platform Charge (per message, tiered by package) and Meta's own Conversation Charge (billed per category, direct from Meta).
Platform Charges
Our fee for portal access and API integration.
| Package | Price | Platform Charge / Message | Validity | |
|---|---|---|---|---|
| Demo | Free | — | 30 Days | Try Demo |
| Starter | Rs 1,000 | Rs 1.50 | 30 Days | Get Started |
| Growth Best Value | Rs 5,000 | Rs 1.30 | 6 Months | Get Started |
| Enterprise | Rs 10,000+ | Rs 1.00 | 1 Year | Get Started |
Meta Conversation Charges (Pakistan)
Billed directly by Meta to your connected Business Manager account, per conversation category.
| Category | Rate / Conversation | Typical Use |
|---|---|---|
| Utility | Rs 2.80 | Transaction or order-status updates, e.g. "Your order #1234 has been shipped." |
| Service | Rs 0.00 | Customer support replies, e.g. "Sure, your refund will be processed within 3 days." |
| Marketing | Rs 13.50 | Promotions, e.g. "Get 20% off on all items this weekend!" |
| Authentication | Rs 21.50 | Identity verification codes, e.g. "Your login code is 678910." |
Requirements for Activation
No documentation is required to use WhatsApp Official. If you'd like to show your brand name/mask on WhatsApp, verify your account directly on Meta's own platform by providing your CNIC, NTN, or a utility bill/bank statement — whichever shows your business name.
Optional paid onboarding assistance: Rs 5,000 (number connection, masking, Meta verification handling and payment setup — excludes API integration).
Register for WhatsApp OfficialDelivery Details & Restrictions
- No number-ban risk — official channel for bulk messaging.
- Conversation charges are billed by Meta and can change per Meta's own published rates.
- Billed only for delivered messages.
- No charge for sent-only or undelivered messages.
- A dedicated app is provided for two-way communication — chat with your customers directly, plus add agents, build teams, automate workflows and enable AI chatbots.
WhatsApp Non-Official
Connect your own personal or business WhatsApp number to our messaging platform for transactional use — OTPs, order confirmations, invoices and service notifications — with two-way chat and an inbox, without going through Meta's official onboarding.
| Package | Price | Accounts | Daily Quota | Monthly Volume | Validity | |
|---|---|---|---|---|---|---|
| Package 1 | Rs 3,000 | 1 | 200 msgs | 6,000 msgs | 30 Days | Get Started |
| Package 2 Best Value | Rs 8,000 | 3 | 900 msgs | 27,000 msgs | 30 Days | Get Started |
| Package 3 | Rs 13,000 | 5 | 2,000 msgs | 60,000 msgs | 30 Days | Get Started |
The daily quota is split evenly across your connected accounts — e.g. 2 accounts sharing a 500/day quota get 250 messages per number, per day.
Requirements for Activation
No documentation is required to use WhatsApp Non-Official. If you'd like to show your brand name/mask on WhatsApp, verify your account directly on Meta's own platform by providing your CNIC, NTN, or a utility bill/bank statement — whichever shows your business name.
Get StartedDelivery Details & Restrictions
- Bulk/broadcast messaging is not permitted on this route.
- Not an official Meta-approved channel — WhatsApp may block the connected number at its own discretion. Don't connect an important or new primary number; we can't be held responsible for a banned number.
Still deciding between routes?
Our team can help you pick the right SMS or WhatsApp route for your volume, budget and use case — and walk you through verification.